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braces brush
Skip itSoft demand (-1.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$219K$219K/yr · 225K searches
Review moat
Okay3,193.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Price range
Okay$4.12–$18.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand