43
boys sleep mask
Skip itPrices mostly outside the sweet spot ($5.87–$14.19) — this niche doesn't clear our bar today.
Review moat
Great252.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 72K searches
Price range
Bad$5.87–$14.19cheapest to priciest tracked listing — scored on the share inside $15–$100