49
bow plates
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great161.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.90–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 195K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch