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52

boutique

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 12Growth 66Conversion 79Competition 37Returns 98Price range 74Avg price 95Brand share 4Review moat 33Quality gap 62

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.02

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.07–$40.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,154.79

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 25K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Products