58
boron
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.3M searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$5.07–$34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,334.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch