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boric acid wash
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 815K searches
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Price range
Good$4.34–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,532.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand