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borax bulk
Launch itA $5.3M/yr market growing +69.6% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$5.3M$5.3M/yr · 3.1M searches
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Growth
Great+69.6%90-day search growth — must beat 0% to launch
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Price range
Good$5.14–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,591.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf