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borage oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$23.74avg listing price — sweet spot $15–$100
Price range
Great$9.95–$78.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good667.88avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$155K$155K/yr · 97K searches
Growth
Bad-8.6%90-day search growth — must beat 0% to launch