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62

bone broth protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 21Conversion 47Competition 48Returns 100Price range 95Avg price 95Brand share 53Review moat 39Quality gap 75

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.74

avg listing price — sweet spot $15–$100

Price range

Incredible$19.02–$72.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 959K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,634.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

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