45
bone broth collagen powder
Skip itSoft demand (-11.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.45avg listing price — sweet spot $15–$100
Price range
Great$14.16–$64.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 103K searches
Review moat
Okay3,836.4avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier