72
body wipes
Launch itA $5.7M/yr market growing +16.2% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$5.7M$5.7M/yr · 3.0M searches
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Price range
Good$2.28–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,846.4avg incumbent reviews — the moat a new listing must climb