61
body wipes individually wrapped
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Good$2.85–$30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 114K searches
Review moat
Bad6,732.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand