51
body odor soap
Worth a lookShows low returns (0.3%), but a deep review moat (8,305 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$2.22–$30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$161K$161K/yr · 211K searches
Review moat
Bad8,304.87avg incumbent reviews — the moat a new listing must climb