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boba cup
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.26avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.44–$31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 498K searches
Review moat
Okay1,576.28avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand