36
blue soap
Skip itPrices mostly outside the sweet spot ($6.67–$15.06) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good535.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$40K$40K/yr · 78K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad$6.67–$15.06cheapest to priciest tracked listing — scored on the share inside $15–$100