53
blue ribbon
Worth a lookShows searches that convert (8.6% search→purchase), but prices mostly outside the sweet spot ($4.16–$15.40) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Market size
Good$820K$820K/yr · 1.1M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,645.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.16–$15.40cheapest to priciest tracked listing — scored on the share inside $15–$100