70
blue plates
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.89avg listing price — sweet spot $15–$100
Price range
Great$5.97–$119.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$794K$794K/yr · 908K searches
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Review moat
Good1,354.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand