65
blue napkins
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$2.90–$51.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$421K$421K/yr · 525K searches
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,751.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality