55
blue gingham plates
Worth a lookShows a thin review moat (156 avg reviews), but a small market ($38K/yr) keeps it on the watch list.
Review moat
Great155.51avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Price range
Great$7.93–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 63K searches
Signals No Dominant Brand