50
blue christmas wrapping paper
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but prices mostly outside the sweet spot ($6.17–$16.00) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Review moat
Good1,338.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 271K searches
Price range
Bad$6.17–$16.00cheapest to priciest tracked listing — scored on the share inside $15–$100