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blue and white napkins
Skip itSoft demand (-7.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great194.31avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.63–$35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 260K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch