46
blindfolds
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good947.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$302K$302K/yr · 294K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.15–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Signals Low Review Barrier