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bleach tablets
Launch itA $13.8M/yr market growing +15.5% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$13.8M$13.8M/yr · 8.6M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Price range
Good$2.90–$42.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,440.62avg incumbent reviews — the moat a new listing must climb