65
bleach pen
Launch itA $857K/yr market growing +29.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.05–$64.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$857K$857K/yr · 425K searches
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,113.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Signals Low Review Barrier