60
black tourmaline
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.81–$65.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Market size
Good$298K$298K/yr · 729K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand