47
black tissue paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good$518K$518K/yr · 321K searches
Review moat
Good1,422.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$4.56–$21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality