46
black sponge
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great361.92avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Price range
Okay$5.21–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 57K searches