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black paper plates
Worth a lookShows searches that convert (8.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.26avg listing price — sweet spot $15–$100
Price range
Good$5.89–$34.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good885.31avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Market size
Okay$214K$214K/yr · 157K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand