48
black label
Skip itSoft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$4.89–$58.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.01avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,160.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 88K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch