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black contacts
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.95avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,653.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.01–$329.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$9K$9K/yr · 419K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale