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black cocktail napkins
Worth a lookShows searches that convert (17.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.96–$40.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good892.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Market size
Okay$271K$271K/yr · 89K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality