44
black box
Skip itSoft demand (-12.9% this quarter) — this niche doesn't clear our bar today.
Price range
Good$5.72–$37.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$251K$251K/yr · 609K searches
Review moat
Okay2,424.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.9%90-day search growth — must beat 0% to launch