45
black and white ribbon
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great344.94avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Market size
Bad$99K$99K/yr · 161K searches
Price range
Bad$4.09–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch