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black and gold napkins
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-3.2% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good509.25avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Price range
Good$5.91–$28.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 91K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch