65
birthday wrapping paper rolls
Launch itA $857K/yr market growing +21.7% this quarter with returns at 1.3% — clears our launch bar.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$857K$857K/yr · 978K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good747.99avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.93–$16.94cheapest to priciest tracked listing — scored on the share inside $15–$100