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birthday napkins
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good679.13avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.90–$29.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$144K$144K/yr · 225K searches
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality