42
birthday money box
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.05–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good733.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 131K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch