49
big toothbrush
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Good$2.31–$46.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,753.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 233K searches
Brand share
Bad94%top-5 brand share — brand-locked demand