40
bfst knee wrap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.15avg listing price — sweet spot $15–$100
Price range
Great$12.98–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 75K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,003.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand