45
better sleep
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Price range
Good$6.78–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad21,070.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 492K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale