52
beta carotene
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Price range
Good$7.43–$36.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,115avg incumbent reviews — the moat a new listing must climb
Market size
Good$479K$479K/yr · 226K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf