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best toothpaste for bad breath
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 499K searches
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Price range
Good$7.38–$22.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,231.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand