49
benzocaine
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.42–$25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,572.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 113K searches