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benzocaine dental gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$446K$446K/yr · 173K searches
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Price range
Okay$6.65–$21.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,180.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand