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bentonite
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.12avg listing price — sweet spot $15–$100
Price range
Incredible$23.58–$60.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good772.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$172K$172K/yr · 54K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand