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bentonite clay toothpaste
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+93.6%90-day search growth — must beat 0% to launch
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$9.45–$36.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$572K$572K/yr · 319K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,145.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand