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beeswax wrap
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Market size
Good$409K$409K/yr · 712K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.68–$23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,872.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand