67
beeswax for wood floors
Worth a lookShows demand growing +622.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+622.5%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Great$7.83–$37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,116.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 17K searches