48
bath candles
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Great$7.43–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,898.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 39K searches
Signals No Dominant Brand