50
basketball insoles
Worth a lookShows a sweet-spot price point ($35.67 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.
Avg price
Incredible$35.67avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.78–$128.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$260K$260K/yr · 163K searches
Review moat
Okay2,860.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch